Top Juul investor Altria has seen $30 billion - almost a third of its market value - erased since the FDA launched a vaping investigation in April | Business Insider India
![Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune](https://content.fortune.com/wp-content/uploads/2022/07/GettyImages-1241480667-1-e1659025514539.jpg)
Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune
![Juul products, bottom row, are displayed at a smoke shop in New York, Thursday, Dec. 20, 2018. Altria, one of the world's biggest tobacco companies, is spending nearly $13 billion to buy Juul products, bottom row, are displayed at a smoke shop in New York, Thursday, Dec. 20, 2018. Altria, one of the world's biggest tobacco companies, is spending nearly $13 billion to buy](https://c8.alamy.com/comp/2MKX4YT/juul-products-bottom-row-are-displayed-at-a-smoke-shop-in-new-york-thursday-dec-20-2018-altria-one-of-the-worlds-biggest-tobacco-companies-is-spending-nearly-13-billion-to-buy-a-huge-stake-in-the-vape-company-juul-as-cigarette-use-continues-to-decline-ap-photoseth-wenig-2MKX4YT.jpg)