Juul products, bottom row, are displayed at a smoke shop in New York, Thursday, Dec. 20, 2018. Altria, one of the world's biggest tobacco companies, is spending nearly $13 billion to buy
Altria's $13 billion Juul investment has lost 95% of its value
Altria Swaps Juul Stake Once Worth $12.8 Billion for Some Vaping IP - Bloomberg
Juul sells 35% stake to tobacco giant. Now the e-cigarette maker is worth more than Airbnb or SpaceX - Los Angeles Times
E-cigarette And Vape Market Share & Growth Report, 2030
The Smoking Alternative, unlike any E-Cigarette or Vape | JUUL
Altria Writes Down Juul Investment by $4.5 Billion Amid Vaping Backlash
Altria invested $13 billion in Juul. As the U.S. moves to ban e-cigarettes, their value has gone up in smoke | Fortune
Buy or sell JUUL stock pre IPO via an EquityZen fund | EquityZen
Altria takes 35% stake in Juul, valu e-cigarette maker at $38 billion